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The Institute of Business Advisors Southern Africa (IBASA) is a Non Profit Company which was formed in 2001. It is a self regulatory professional body which prides itself with the calibre of members in its membership base who subscribe to its code of ethics and the high standards that have been set. It was previously known as IBA until recently when the name was changed to include our geographical local. We are recognised by the South African Qualifications Authority (SAQA) as the professional body for Business Advisors. The Institute is responsible for the grading, accreditation and continuous professional development of business advisors, business coaches, and mentors serving the micro, small and medium enterprises SMME’s in South and the Southern Africa sub continent/ region.

IBASA is in strategic partnerships with the South African Institute of Tax Professionals (SAIT), the South African Institute of Professional Accountants (SAIPA), Small Enterprise Development Agency, Gauteng Enterprise Propeller and various Businesses, Chambers of Commerce and Industry. There are various financial institutions, development finance institutions (DFI’s) and municipal Local Economic Development (LED) departments as well as tertiary institutions like the University of Johannesburg in the mix too. We enter into these agreements with a view to create platforms for SMME’s to access information, funding and markets for their sustainability.


The IBASA currently has a membership in excess of 600 members across South Africa, who are accredited as Business Advisors, Business Coaches and Mentors.

Members are graded in accordance with their level of skill, education and more importantly their advisory experience. Once assesse and graded, they qualify to use designations ranging from Business Advisor (BA), Principal Business Advisor (PBA) and Certified Business Advisor (CBA), being the most skilled and experienced.

It is the objective of IBASA to provide our members with opportunities to continuously develop and improve their skills and capacity.

In terms of cooperation with the banking industry, our members have taken part in various Intermediary initiatives where our members would assist clients and direct Business Plans and requests for funding to financial institutions as well as act as post investment mentors.


The core function of the IBASA is the grading, accreditation and maintaining of professional standards of conduct among Business Advisors, Mentors, Coaches and Counsellors.

Our goal is to become a statutory body for Business Advisors in South Africa, with the purpose to regulate the small business environment and to create a barrier to entry for unqualified and unscrupulous operators who are contaminating the reputation of the rest of the truly professional members of this group of small business service providers.

We believe that the quality and sustainability of small business in South Africa is directly linked to the quality and professionalism of properly qualified, accredited and certified Business Advisors in our country. The negative impact of bad business advice on SMME’s and the economy as a whole can only be guessed at.

Value Proposition

The IBASA represents business advising professionals, within a framework, endorsed by the South African Qualification Authority (SAQA). Our professionals provide services to small, micro and medium sized businesses in Southern Africa and hence, contribute to the social and economic development of the region.

The IBASA provides its members with a formal recognized professional status, education and Continuous Professional Development in order to improve the quality of their services. This is done under a strict Code of Conduct for the benefit of the entrepreneurs that utilize them. We empower our strategic partners with high impact, quality assured, managed solutions for SMME’s, through the use of our graded members.

The IBASA Rates Table

Over the past year, with difficult economic conditions and increasing financial hardship, amongst both business advisors and SMME’s, there has been concern and uncertainty about the level of fees our members may charge their clients.

On the one hand, we are the only professional business advising body in South Africa whose members are registered with SAQA (The South African Qualification  Authority) and, as such, provide the  highest standards of business advising assistance available to SMME’s.

This professional status would, normally carry a premium cost to clients, versus less qualified competitors.

On the other hand, times are tough and we need to be both realistic and competitive in the rates we charge our clients. With the above considerations in mind, IBASA has been requested to provide a broad guideline on suggested fee structures, for our members, depending on their formal IBASA grading’s/designations.

We cannot and do not determine fee structures and IBASA Rates are only suggested guidelines, for comparison purposes.

Obviously, rates are also likely to vary from province to province as well fees will also vary between industries and between regions.

Please contact the office on  if you need to access IBASA Rates table.

Mission of the IBASA

 To be the recognised professional body for those who specialise in assisting the start – ups and stimulating growth, prosperity of small, micro and medium sized enterprises in South Africa.

Professional Activates

IBASA is a recognised professional body responsible for the assessment, accreditation, and continuing professional development of business advisors, business counsellors and mentors assisting small businesses.

Business Advice is the provision of independent, impartial and confidential information and guidance to potential and established businesses, based on substantial business experience and current knowledge of related factors, so that clients may learn and benefit from that advice in their subsequent actions.

By working “through and with” rather than “for” a client, the client comes to own both the problem and the solution and they are motivated to set objectives and take action.

Business Mentoring is an ongoing long-term business advising relationship between an experienced Business Advisor and client that covers a diverse range of topics as a business develops.

Advising and Mentoring are a means to an end – that end is a profitable business, more effectively managed. In all businesses, performance is fundamentally linked to management capability.

Business Consulting is the provision of advisory services to help senior management improve the effectiveness of corporate strategy, process, or operations by assessing business needs and reviewing business functions, plans and directions.

101 Old Nederlands Bank Building
Church Square, Pretoria 0001
Tel: 012 323 1001 / 12 752 8972
Fax: 086 632 5418
© 2016 Institute for Business Advisors Southern Africa