Have you noticed earlier this year that LinkedIn made some important changes to your profile page? If you have not, you’ll have to take note quickly! There are easy, but very impactful ways for you to capitalise on LinkedIn, so that you’re noticed by buyers of business advisory services — without you doing pro-active selling at all.
Well, never-mind the recent changes, if you are not using LinkedIn actively to position yourself in the business development services market, you’re missing some big opportunities.
Read on to learn about a few quick tricks in using LinkedIn and join the next IBASA/EPI Webinar to experience a demonstration by internationally recognised online marketing wiz Matt Clark.
To learn how you can attract more of the right customers, so that it may become possible to double your invoicing, join the next IBASA/EPI Webinar.
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The topic is: “How to use your LinkedIn page to double your sales from the best suited customers”. The webinar will be presented on December 6th at 11h30 with Matt Clark as special guest. He is internationally renowned speaker who helps professional service providers in attracting the best suited customers, rather than doing direct sales.
In following simple tips in tweaking your profile, posting content and liking articles, you’ll quickly see engagement with your LinkedIn connections and the people they are connected to. And if you’re not inclined to post your own content or like other posts you read, you may find that tweaking your profile page delivers good results in itself.
One of the changes LinkedIn made earlier this year is that they consolidated more information at the top of your page. It is called the “top card” and includes your name, current title, location and profile photo, as well as your company name and contact information. The people who view your page can click through from the top card to more detailed information if they wish to learn more about you.
Your summary section also saw some changes. For instance, LinkedIn has increased the amount of text displayed before the show more link is to be clicked by a user. If you have not edited the text so that the most important information is displayed in the summary section, then you better do so soon since this is where the users can quickly familiars themselves with your profile.
LinkedIn made the changes so that users can quickly see key details about you — like where you work, your connections list, and contact info — but if you have not tweaked your page to display the key information here, the user may not be able to quickly see why they should connect with you, or buy your services.
Here are four quick tips on what you may do optimise the results from the redesigned LinkedIn profile page…
1. Cover image — Your profile photo (headshot) is now moved from the centre to the left side of your profile, so you may find that a different cover image will display better. If you have text or a nice visual on the left side of your cover image, your headshot will now be hiding it. You may need to tweak the cover image so that those elements are not hidden by your headshot.
2. Contact information — Since your contact details are now displayed prominently on your profile page, it is even more important that you ensure that it is up-to-date.
3. Your story — You now have a few lines more for your summary text, before needing to click the show more link. Make sure to edit your text so that you make most of these lines in displaying your key value.
4. Media links — If you have not used media links before, consider doing so now. Previously you could only add one media link, but now you can upload as many as you want, with the first six displaying on your page without any click-throughs. This is where you can add your website, videos, blog posts and other material you published.
These are only a few highlighted changes you may consider making to your LinkedIn page. For a thorough discussion on optimising LinkedIn to attract more of your ideal customers, join the next IBASA/EPI Webinar at 11h30 on December 6th.
- To sign up to the webinar << CLICK HERE >>.